{"product_id":"packaging-the-brand-the-relationship-between-packaging-design-and-brand-identity","title":"Packaging the Brand: The Relationship Between Packaging Design and Brand Identity","description":"\u003cp\u003eWhile many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.and Packaging the Brandand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.\u003c\/p\u003e","brand":"Paul Harrison","offers":[{"title":"Default Title","offer_id":44213661007932,"sku":"9782940411412","price":4196.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9782940411412.jpg?v=1776714643","url":"https:\/\/libertybooksstore.myshopify.com\/products\/packaging-the-brand-the-relationship-between-packaging-design-and-brand-identity","provider":"LibertyBooksStore","version":"1.0","type":"link"}