{"product_id":"microsoft-secrets-how-the-worlds-most-powerful-software-company-creates-technology-shapes-markets-and-manages-people","title":"Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People","description":"\u003cp\u003eBeyond the unquestioned genius and vision of CEO Bill Gates, what accounts for Microsoftand#8217;s astounding success? Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the worldand#8217;s 170 million computers. Drawing on two years of unrestricted access to confidential documents and project data, eminent technology-scientists Cusumano and Selby reveal, for the first time, many of Microsoftand#8217;s innermost secrets. Forty in -depth interviews with employees enabled the authors to identify seven key strategies which demonstrate exactly how Microsoft competes and operates. They reveal a style of leadership, organization, competition and product development which is both consistent with the companyand#8217;s loosely structured and#8217;programmerand#8217; culture and remarkably effective for mass-market production of software. Managers in many different industries will discove hundreds of invaluable lessons in this superbly readable book.\u003c\/p\u003e","brand":"Michael A. Cusumano","offers":[{"title":"Default Title","offer_id":44247124607036,"sku":"9781861975324","price":521.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781861975324.jpg?v=1776803495","url":"https:\/\/libertybooksstore.myshopify.com\/products\/microsoft-secrets-how-the-worlds-most-powerful-software-company-creates-technology-shapes-markets-and-manages-people","provider":"LibertyBooksStore","version":"1.0","type":"link"}