{"product_id":"jewels-in-the-crown-how-tata-of-india-transformed-britains-jaguar-and-land-rover","title":"Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover","description":"\u003cp\u003eJewels in the Crownand provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.\u003c\/p\u003e","brand":"Ray Hutton","offers":[{"title":"Default Title","offer_id":44227995664444,"sku":"9781908739827","price":3746.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/jewels-in-the-crown-how-tata-of-india-transformed-britain-s-jaguar-and-land-rover-9781908739827.jpg?v=1776776397","url":"https:\/\/libertybooksstore.myshopify.com\/products\/jewels-in-the-crown-how-tata-of-india-transformed-britains-jaguar-and-land-rover","provider":"LibertyBooksStore","version":"1.0","type":"link"}