{"product_id":"inventology-how-we-dream-up-things-that-change-the-world","title":"Inventology How We Dream Up Things That Change the World","description":"\u003cp\u003eA businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. Inand Inventologyand Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to  impossible' problems.A must-read for anyone who is curious about imagination, design and innovation,and Inventologyand will inspire and entertain, and will show you how to become more creative.\u003c\/p\u003e","brand":"Pagan Kennedy","offers":[{"title":"Default Title","offer_id":44269802913852,"sku":"9780593073476","price":1271.25,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/inventology-how-we-dream-up-things-that-change-the-world-9780593073476.jpg?v=1776847023","url":"https:\/\/libertybooksstore.myshopify.com\/products\/inventology-how-we-dream-up-things-that-change-the-world","provider":"LibertyBooksStore","version":"1.0","type":"link"}