{"product_id":"india-reloaded-inside-indias-resurgent-consumer-market","title":"India Reloaded Inside Indias Resurgent Consumer Market","description":"\u003cp\u003eBrands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!\u003c\/p\u003e","brand":"Dheeraj Sinha","offers":[{"title":"Default Title","offer_id":44246898999356,"sku":"9789385152337","price":2696.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/india-reloaded-inside-indias-resurgent-consumer-market-9789385152337.jpg?v=1776802728","url":"https:\/\/libertybooksstore.myshopify.com\/products\/india-reloaded-inside-indias-resurgent-consumer-market","provider":"LibertyBooksStore","version":"1.0","type":"link"}