{"product_id":"in-a-cult-of-their-own","title":"In a Cult of Their Own","description":"\u003cp\u003eCults become cults, they are not made. It's the becoming that is interesting, not the making.'There are some films that sure fizzle out of the theatres in a heartbeat, but figure out a way to survive. Through a torrent leaked online, on an old bootlegged DVD or VHS, or YouTube upload, and then in the hands of the omnipresent Twitterati-the films form a  cult' of their own.This book is a tongue-in-cheek ode to these cult movies of Hindi filmdom, ones that despite not having made moolah at the box office, still made it to viewers' memories for reasons-good or bad. Drawing from his own reminiscences of growing up on these delectables, and also face-to-face interviews with actors and directors such as Aamir Khan, Pankaj Kapur and Deepti Naval, the author celebrates these underdogs in a manner that is extremely readable and relatable.\u003c\/p\u003e","brand":"Amborish Roychoudhury","offers":[{"title":"Default Title","offer_id":44243094470716,"sku":"9788129151353","price":1346.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/82405.jpg?v=1776798087","url":"https:\/\/libertybooksstore.myshopify.com\/products\/in-a-cult-of-their-own","provider":"LibertyBooksStore","version":"1.0","type":"link"}