{"product_id":"hello-my-name-is-awesome-how-to-create-brand-names-that-stick-bk-bune","title":"Hello My Name Is Awesome How to Create Brand Names That Stick (BK Bune)","description":"\u003cp\u003eToo many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even non-creative types - can create memorable and effective brand names.\u003cbr\u003e\nThe heart of the book is Watkins' proven SMILE and SCRATCH test, as featured in the Wall Street Journal and Inc. A good name makes you SMILE because it s: Suggestive - evokes a positive brand experience; Meaningful - your customers get it ; uses Imagery - visually evocative to aid in memory; has Legs - lends itself to a theme for extended mileage, and is Emotional resonates with your audience.\u003cbr\u003e\nA bad name, on the other hand, makes you SCRATCH your head because it s: Spelling-challenged looks like a typo; Copycat similar to competitors names; Random disconnected from the brand; Annoying hidden meaning, forced; Tame flat, descriptive, uninspired; suffers from the Curse of Knowledge only insiders get it, and is Hard-to-pronounce not obvious, unapproachable.\u003c\/p\u003e\n\n\u003cp\u003eIn this ground-breaking book, you ll get practical, up-to-date advice, such as making sure that Siri and voice recognition texting spell your name correctly. You ll read never-before-seen stories about naming triumphs and train wrecks. And you ll see dozens and dozens of eye-opening examples - the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.\u003c\/p\u003e","brand":"Alexandra Watkins","offers":[{"title":"Default Title","offer_id":44214110191676,"sku":"9781626564725","price":505.75,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/hello-my-name-is-awesome-how-to-create-brand-names-that-stick-bk-bune-9781626564725.jpg?v=1776720068","url":"https:\/\/libertybooksstore.myshopify.com\/products\/hello-my-name-is-awesome-how-to-create-brand-names-that-stick-bk-bune","provider":"LibertyBooksStore","version":"1.0","type":"link"}