{"product_id":"hacking-the-human-mind","title":"Hacking the Human Mind","description":"\u003cp\u003eA book for the ages.' -Rory Sutherland, Author,and AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shottonand (The Choice Factory,and The Illusion of Choice) and 9x CEOand MichaelAaron Flickerand take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.And it's not just theory.and Hacking the Human Mindand is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.\u003c\/p\u003e","brand":"MichaelAaron Flicker","offers":[{"title":"Default Title","offer_id":44213134262332,"sku":"9781804091326","price":4395.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781804091326_201.jpg?v=1776707014","url":"https:\/\/libertybooksstore.myshopify.com\/products\/hacking-the-human-mind","provider":"LibertyBooksStore","version":"1.0","type":"link"}