{"product_id":"from-worto-firbehind-the-scenes-of-continentals-remarkable-comeback","title":"From Worto FirBehind the Scenes of Continentals Remarkable Comeback","description":"\u003cp\u003eThe numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.\u003c\/p\u003e","brand":"Gordon Bethune","offers":[{"title":"Default Title","offer_id":44215411671100,"sku":"9780471356523","price":3937.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/from-worto-firbehind-the-scenes-of-continentals-remarkable-comeback-9780471356523.jpg?v=1776755750","url":"https:\/\/libertybooksstore.myshopify.com\/products\/from-worto-firbehind-the-scenes-of-continentals-remarkable-comeback","provider":"LibertyBooksStore","version":"1.0","type":"link"}