{"product_id":"forgotten-images-postcards-of-pre-pakistan-1890-1947","title":"Forgotten Images : Postcards of Pre-Pakistan, 1890 - 1947","description":"\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;From\r\nthe late 19th century, postcards became a popular - even fashionable - form of\r\ncommunication.and  Traditional letter\r\nwriting, while it had the advantage of confidentiality, gradually gave way to\r\nthe shorter, pithy message which could be scribbled on a postcard.\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;In\r\ntime, postal services universally standardized the format and by reducing rates\r\nmade the use of postcards affordable. Initially, Germany led the field in the\r\nmanufacture of postcards, until the First World War of 1914-18, after which\r\nBritish and local presses filled the vacuum.and and and and \r\n\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;The\r\nintroduction of images on the reverse of postcards enhanced their appeal and,\r\nin a sense, supplemented visually the content of the message. Topographical\r\nviews, buildings of interest, topical events, ethnic types, and social subjects\r\nbecame increasingly popular.\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;Overtaken\r\ntoday by instant electronic communications, postcards have lost their appeal.\r\nHowever, they have become of increasing interest to collectors and historians\r\nas a pictorial record of the recent past.\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;Forgotten\r\nImages\u0026lt;span style=\"font-size:12.0pt;line-height:107%;font-family:\r\nandquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:major-bidi;mso-hansi-theme-font:\r\nmajor-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt; is a curated collection of rare\r\npostcards from the Pre-Partition era (1890-1947), offering a deep cultural and\r\nhistorical connection to South Asia.\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;The\r\npostcards presented in this volume illustrate provincial capitals - Karachi,\r\nLahore, Peshawar and Quetta - as well as prominent cities and areas in each\r\nprovince of pre-Pakistan, as they existed before 1947. \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u0026lt;span style=\"font-size:12.0pt;\r\nline-height:107%;font-family:andquot;Times New Romanandquot;,andquot;serifandquot;;mso-ascii-theme-font:\r\nmajor-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi\"\u0026gt;They\r\nprovide a second life to largely forgotten images of a pre-Pakistan past.and  and ","brand":"F.S. Aijazuddin","offers":[{"title":"Default Title","offer_id":44233929916476,"sku":"9789697121560","price":10800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9789697121560_201.jpg?v=1776784815","url":"https:\/\/libertybooksstore.myshopify.com\/products\/forgotten-images-postcards-of-pre-pakistan-1890-1947","provider":"LibertyBooksStore","version":"1.0","type":"link"}