{"product_id":"fools-rush-in-steve-case-jerry-levin-and-the-unmaking-of-aol-time-warner","title":"Fools Rush In - Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner","description":"\u003cp\u003eEvery era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad-and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons-has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10. What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.\u003c\/p\u003e","brand":"Nina Munk","offers":[{"title":"Default Title","offer_id":44240093315132,"sku":"9780060540357","price":297.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9780060540357.jpg?v=1776793532","url":"https:\/\/libertybooksstore.myshopify.com\/products\/fools-rush-in-steve-case-jerry-levin-and-the-unmaking-of-aol-time-warner","provider":"LibertyBooksStore","version":"1.0","type":"link"}