{"product_id":"emotion-by-design-creative-leadership-lessons-from-a-life-at-nike","title":"Emotion by Design: Creative Leadership Lessons from a Life at Nike","description":"\u003cp\u003eThe marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author ofand Happy Sexy MillionaireHow did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down'and Chris Evans'The ultimate playbook to unleash creativity in any team'and Jake Humphrey, author ofand High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves'and Rory Sutherland, Vice-Chairman of Ogilvy and author ofand Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'and Nir Eyal, author ofand Hooked'This book made me smile in my soul'and Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before'and Jonah Berger, author ofand Contagious\u003c\/p\u003e","brand":"Greg Hoffman","offers":[{"title":"Default Title","offer_id":44218926825532,"sku":"9781847943569","price":2375.75,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781847943569_201.jpg?v=1776765223","url":"https:\/\/libertybooksstore.myshopify.com\/products\/emotion-by-design-creative-leadership-lessons-from-a-life-at-nike","provider":"LibertyBooksStore","version":"1.0","type":"link"}