{"product_id":"designing-online-identities-successful-graphic-strategies-for-brands-on-the-web","title":"Designing Online Identities: Successful Graphic Strategies for Brands on the Web","description":"\u003cp\u003eBrand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.\u003c\/p\u003e","brand":"Clay Andres","offers":[{"title":"Default Title","offer_id":44246899818556,"sku":"RP9781564968012","price":7641.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/http.jpg?v=1776802738","url":"https:\/\/libertybooksstore.myshopify.com\/products\/designing-online-identities-successful-graphic-strategies-for-brands-on-the-web","provider":"LibertyBooksStore","version":"1.0","type":"link"}